The ASP is a professional trade association of software developers who are creating and marketing leading-edge applications. Join the ASP community now, and learn from other successful developers of desktop and laptop programs, software as a service (SaaS) applications, cloud computing, and mobile apps. These members share their experiences of mastering the most promising technologies, benefiting from new marketing strategies, and working through the business challenges we all face.

In 1987, the ASP pioneered the try-before-you-buy marketing method that is now universal in the software industry. The ASP can help you develop more marketable software, and sell it more effectively.

The ASP is international in its membership and outlook, and can help you reach the professional standards required for successful worldwide sales.

The ASP gives you access to the knowledge and experience of hundreds of software developers and vendors. Save time and avoid frustration by getting help with your toughest business, technical, and marketing challenges. ASP’s spam-free discussion groups are open 24/7, and members are able to provide valuable feedback and help each other solve business problems.

You’ll enjoy the in-depth business and marketing articles in ASPects, the ASP’s monthly newsletter. Learn how other software developers have solved technical puzzles and grown their software businesses. ASP’s website includes more than a twenty-five years of ASPects articles, and more than five years of private, member-to-member discussions.

ASP membership is an investment in your success.

There’s nowhere else on the planet that delivers this much useful information for only $100 per year. Learn successful marketing and sales techniques and sell more of your software. Participate in the group discussions about what works and what doesn’t, or simply read the discussion groups and learn from your fellow developers.

If you’re still working at your day job, you’ll learn valuable information about taking your software business full-time. You’ll hear about the latest trends while they’re still new, and you’ll avoid being left in the dark about issues that are critical to your business. ASP keeps you a step ahead of your competitors.

Other valuable ASP benefits.

As an ASP member, you’ll enjoy discounts on developers’ tools, Windows utilities, and mISV-related services. ASP’s exclusive members-only discounts include free software that you’ll enjoy as soon as you sign up. You can post on ASP’s blog. The ASP’s discussion groups let you make lifelong friends and valuable contacts. You’ll work with people who can help you today, and in years to come.