January 2015 ASPects: "Can't Buy Me Like" Review, Business Software Opportunity for microISVs

January 2015 ASPects
The new January 2015 ASPectsissue is available for download for ASP members. There’s a new book review by Al Harberg, news from the Internet of Things, and I’ve written about a microISV product opportunity in business software.


January 2015 ASPects

Book Review: Can’t Buy Me Like

by Al Harberg
“If you are still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission,” Bob Garfield and Doug Levy explain, “you are doing things all wrong. Because the world has changed. A lot.”
We’re now in the Relationship Era. The authors believe that the important qualities for every company to have are authenticity, trust, loyalty, and pride. Fifty years ago, The Beatles sang that money can’t buy you love. Today, consumers are swamped with ad campaigns and marketing slogans. If Lennon and McCartney were writing the song’s title today, they might have chosen “Money Can’t Buy You Like”… (page 1)
Trade Show Calendar
(page 2)
ASP News
ASP Annual Meeting Results: 2 Directors Approinted
(page 3)
Editorial: Software Opportunity for Business Apps
The Current State of the Software Business is… Ripe for New Competition
.
by Jerry Stern
Business managers are getting fed up with broken cloud patchwork monsters. Business owners are grumbling while they pay for software that no longer arrives on a disk, no longer can have a second install for non-simultaneous use on a notebook, is non-transferrable, and requires online registration and bundling with cloud storage. These new program versions stop working if they’re not renewed, and sometimes just when they feel like it. They’re not cloud–these are programs installed locally, with cloud features and requirements, but they’re clumsy implementations of programs that aren’t as good as the previous product that shipped on a disk… (page 4)
News & Press Corner
Developing the Internet of Things: Building Connected Apps for the Kwikset Deadbolt (page 6)
Salesforce Delivers AppExchange Store Builder, Create a Fully Customizable App Marketplace (page 7)
2015 International CES to Host Largest Ever “Internet of Things” Showcase (page 7)

Selling Software Using Emotion and Imagination

“Good writers make the reader’s imagination work for them.” So says Patricia T. O’Conner, the author of the book “Words Fail Me – What Everyone Who Writes Should Know About Writing.”
Most advertising experts tell us that effective sales copy is all about emotion. People make decisions based on emotion, and they use logic to justify their decisions.
O’Conner believes that if you use emotion, you can leave part of the “story” out, and the reader will fill in the missing pieces using their own experience.
This technique might be a good way for software developers to sell a home inventory application. Talk about how your software benefits people who are victims of burglary or fire, and your reader will relate at an emotional level.
Perhaps this technique is a good way for microISVs to sell educational software. Talk about how your software will help prepare the prospects’ children for school – and for life.
When crafting your sales presentation, weave emotional writing into the message. Get your prospects emotionally involved, and you’ll turn more of them into customers.
– by Al Harberg, the Software Marketing Blog guy

October 2014 ASPects: Enchanted Objects & The Internet of Things

, Editor, ASPects
In the October 2014 ASPects, we have time management for app and software developers, the Internet of Things, and a WordPress security update. And it’s time for the ASP’s annual election of directors as well. This issue of ASPects is exclusively for members of the Association of Software Professionals.


October 2014 ASPectsContents, October 2014 ASPects
 
Call for Action
by Howard Sobel
It’s time for the ASP membership to find Directors and Officers. We need (4) Directors who can work well together in a group who are committed to solving some difficult problems… (page 1)
Call for Nominees
This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals will begin with a discussion period on Monday November 24, 2014, at 12:01 AM Eastern US Time… (page 1)
Trade Show Calendar
(page 2)
Directors’ Duties
by Dennis Reinhardt
The scope of an ASP director’s duties are developed to show what a director does and what a director accomplishes… (page 3)
Five Productivity Tips for Part-time Business Owners with Day Jobs
by Gianfranco Berardi
The biggest problem you face as an aspiring entrepreneur with a day job is a lack of time. I once estimated that if you took 24 hours and subtracted the hours you sleep, commute to and from the day job, work at the day job, eat meals, and perform routine hygiene tasks, you would be left with only four hours a day… (page 4)
WordPress Security Update, 2014
by Jerry Stern
WordPress 4.0 is out; if you haven’t updated your sites, get going and do it now. The new features improve security and media handling, and are worthwhile… (page 6)
Book Review: Enchanted Objects
Design, Human Desire, and the Internet of Things by David Rose
by Al Harberg
Too many software developers believe that desktop and laptop software are today’s news, and that software as a service (SaaS), cloud computing, and smartphone apps are the next major technology hot buttons. Truth is, SaaS, the cloud, iOS, and Android are all mature markets. The next big trend on the horizon is the Internet of Things. And it’s time for software developers to begin thinking about how they’ll be profiting from this new movement… (page 8 )
ASP Member News
Avangate Makes PerfectTablePlan Less Taxing (page 9)
PhotoToMesh V5 released by Ransen Software (page 9)
Data Recovery and Forensic Just Got Easier (page 10)
News & Press Corner
Google to Refund Consumers at Least $19 Million for Children’s Unauthorized In-App Charges (page 10)