ASP Issues Statement on SOPA and PIPA Legislation

The Association of Software Professionals is an international professional trade organization that represents hundreds of independent software developers and vendors.

While efforts to curb online piracy are laudable, the ASP’s members rely on fair copyright laws and a free and open Internet. It is the position of the ASP that the SOPA and PIPA bills create an unacceptable potential for abuse that would raise compliance costs, slow innovation, and discourage business growth and startups.

The ASP will continue to monitor the ongoing legislative proposals on this issue for future abuses, as it has done in the past when the ASP affected the results of proposed legislation and regulation on software patents, game standards, and spyware.

Software Developers’ Trade Organization Modernizes Its Name

After 23 years of serving the software development industry as the Association of Shareware Professionals, the ASP has changed its name to the Association of Software Professionals. The new name reflects ASP’s influence in converting nearly all of the software publishing industry to the try-before-you-buy model, as well as ASP’s commitment to continue to guide independent software publishers in innovative new software development and marketing strategies.

“ASP began in 1987 as the trade organization for software developers”said ASP’s current president Mike Dulin of “Back then, the ASP was a small band of independent underdogs who defied the traditional software distribution channel, and created the try-before-you-buy model. Today, the entire software industry has adopted the shareware system, and there’s no need for our organization to keep a name that is tied to the past.”

The ASP has evolved into an international organization of 1,000 software developers who are pioneering cloud computing, software as a service (SaaS), smartPhone development, and desktop/laptop development on all of tomorrow’s popular computing platforms.

ASP’s newsgroups are constantly buzzing with discussions about new ways to market software. In past years, ASP members were at the leading edge of using press releases to publicize their software, using search engine advertising to increase sales, and using the Internet to market their applications.

“Today, ASP’s developers work together to optimize their programs’ registration incentives, protect their intellectual property, and optimize innovative software sales methodologies,” said Adriana Iordan, ASP’s PR Chairperson. “We use our newsgroups, newsletters, and blog to work together for the good of the industry, and to strengthen our members’ businesses.”

“With fewer and fewer developers calling their applications ‘shareware’, software buyers have become confused about the meaning of the term,” explains Rich Holler, ASP’s Exeuctive Director. “And since nearly all software developers today, from the smallest micro independent software vendor (mISV) to the largest software publisher, offer trial versions of their programs, the term ‘shareware’ has become less useful.”

Shareware is a marketing method. ASP’s members develop and market software. And the ASP will be called the Association of Software Professionals as it moves into the future.

ASP’s spam-free private discussion groups save members countless hours and minimize frustration by delivering information on the most difficult business, technical, and marketing issues. Visit the ASP’s website – – to learn more about how the ASP can help your software business grow.

If you’re a software buyer, please visit the ASP’s download site – – to find some of the finest software available today.

ASP Supports Microsoft BizSpark for Startups

ASP, the Association of Shareware Professionals, today announced that it has joined the Microsoft BizSpark Program as a Network Partner. BizSpark is an innovative new Microsoft program specifically designed to provide early stage high-potential Startups with software, support and visibility to help ignite their success. As BizSpark Network Partner, ASP is able to sponsor qualifying members to join the program at no extra cost.

BizSpark unites Startups with entrepreneurial and technology resources in a global community, by providing access to current full-featured Microsoft development tools, platform technologies plus production licenses of server products for immediate use in developing and bringing to market innovative and interoperable solutions.

A wide range of support resources is available from a global community of Network Partners – incubators, investors, advisors, government agencies and hosters – that are equally involved and vested in software-fueled innovation and entrepreneurship.

“The amount of software available is amazing from Windows 3.1 to Server 2008, from VC 97 to Visual Studio 2008, Expression Suite (not just Expression Web) and so much, much more. The timing couldn’t be better for me as I’m developing a utility that I need to test with as many applications as I can. There is a lot of other stuff (other than software) that I haven’t even begun to explore”, stated ASP member Dexter Bell, developer of FileBoss and owner of The Utility Factory.

Eligibility requirements are minimal: privately held companies building a software-based product or service (even using open source code), in business for fewer than three years, and with less than USD$1M in annual revenue.

To join BizSpark, companies must be sponsored by a BizSpark Network Partner, such as ASP. No payment or credit card information is required, and there are no upfront costs. Microsoft will assess a USD$100 program exit fee at the end of participation in the program, or the end of three years, whichever comes first.

“We’re delighted to facilitate access for our Startup members to the BizSpark program and help accelerate their success. It is so important today to make use of such wide pool of resources and peer network. Not to mention the visibility the program gives to a global audience of potential investors, clients and partners. Member feedback so far has been extremely positive” mentioned Mike Dulin, President of the ASP.

ASP is the world’s main trade organization for independent software developers and vendors, focused on providing know-how through various events and resources. Software professionals have access to helpful business information, and archives providing useful assistance to newcomers.

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