August 2013 ASPects: WordPress Security, Marketing to Enterprise Customers

The ASPects for August is available to download for ASP members now. Al Harberg writes about selling in enterprise App stores. I tighten up WordPress security. And there’s industry news, trade events, and developer opportunities, as always.

ASPects, August 2013ASPects, August 2013

ISVCon News: New Speaker, Hotel Discount

Cutoff, Reno Events III, Videos & Registration
by Sue Pichotta
We’re excited to announce the addition of Mr. Ami Kassar, CEO of MultiFunding, to our speaker line-up. Mr. Kassar is a nationally-renowned leader in small business planning and lending, a frequent contributor to the New York Times Small Business blog, has been featured in a TedX Talk, and enjoys helping small businesses get ahead. Ami will be talking about financing for ISVs, with information on both traditional and non-traditional sources… (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

ASP News
2nd Qtr Finacial Report posted. (page 3)
ISVCon Announces Seminar Topics (page 3)
September ASPects Will be Our Annual Public Issue (page 3)

Reducing the Attack Surface of WordPress
by Jerry Stern
WordPress is the most popular web authoring platform, and that means it’s the largest platform of opportunity for evil miscreant web-hacking dweebs. The recent mass-scale login attacks against WordPress sites are automated, and wormish–they infect a site, and use that site to infect more sites. There is no single fix; multiple approaches are needed, and if your site becomes a major target, it will go down from server load even if every hack fails.
   So, what can be done to reduce the problem? (page 4)

Maximizing Marketing Impact
by Al Harberg
Marketing is an investment, and not an expense. So says Jay Conrad Levinson in his book Guerrilla Marketing Excellence–The 50 Golden Rules for Small-Business Success.
   We shouldn’t try to market economically. It’s not about saving money. It’s about generating significantly more in profits than we spend on marketing, Levinson reminds us.With this in mind, Levinson has suggestions for saving money–suggestions that can help software developers deal with the difficult economy worldwide, and its effect on the software development industry. (page 6)

Selling Software to Enterprises
by Al Harberg
There’s a new marketing trend that will make it easier for microISVs to sell their software to corporations, nonprofits, and other enterprises. Or perhaps it will make it more difficult to close the sale. It’s too early to tell.
   The new trend is the enterprise app store… (page 8 )

ASP Member News
EzySoft Developments: Affordable Billing, Inventory, and Accounts Receivable Software (page 9)
Time Traveler, from Godot & Co (page 9)
Moonglow Software, Student Organizer v2. (page 10)
PopChar 6/Windows, from Ergonis Software (page 10)
Apparly, App Store (page 10)

News & Press Corner
McAfee Study of Mobile App Persmissions (page 11)
FTC on Advertisements vs. Search Results (page 11)
DISH Working with Mobile App Developers (page 12)
FTC Testifies to Congress on Patent “Hold-Up” (page 12)