June 2013 ASPects Online: Press Release Tips, SaaS, PAD

The ASPects for June is available to download for ASP members now. Al Harberg has competed his press release success tips for microISVs this month. Dennis Reinhardt tells us why a Software-as-a-Service (SaaS) conversion may work for your product. The new trademark guidelines for PAD have been published, and there is industry news, trade events, and more.

ASPects, June 2016ASPects, June 2013

ISVCon News: New Speaker Added: Leyla Seka
by Sue Pichotta
We’re excited to announce the addition of Leyla Seka, VP at Salesforce.com, to our speaker line-up. Leyla will be talking about how to successfully build and deploy connected apps…. (page 1)

Nominate Your Favorite ASP Member for the Hall of Fame
by Gianfranco Berardi
Your Association of Software Professionals is run by members, for members. Any projects, committees, and accomplishments of the organization are due to the efforts of members like you who contribute their talents, knowledge, and time to make them happen.
   The ASP Hall of Fame recognizes individuals who go above and beyond the normal levels of volunteerism to contribute to the organization…. (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

The Sixteen Keys to microISV Press Release Success. Part 2
by Al Harberg
Avoid the most common mistakes that microISVs make in their press release writing, and you’ll get a much better response from editors, bloggers, and software reviewers. Here is the second part of my article on press release tips and tricks for software developers... (page 3)

Why Deploy an Application as SaaS?
by Dennis Reinhardt
With news of declining PC sales and poor reception of Windows 8, many of us have to be contemplating what is the most strategic platform for the future. Is it Mac? Android? iPad/iPhone? Pre-Windows 8 PC? Metro?
   Adapting SaaS (Software as a Service) is strategic move that avoids making a choice…. (page 6)

ASP News:
MOTION: Adopt PAD Policy, as Revised (page 6)
PAD Rights, Requirements and Usage Guidelines (page 6)

News & Press Corner
FTC Sends Educational Letters to Businesses to Help Them Prepare for COPPA Update (page 10)
Cornyn Introduces Bill to Curb Abusive Patent Litigation (page 11)
New Product Innovation to be Delivered Exclusively Through Adobe Creative Cloud (page 11)
Corel Offers Powerful Alternatives to Creative Cloud (page 12)
Apple’s App Store Marks Historic 50 Billionth Download (page 12)
Digital River Opens Office in Moscow, Russia (page 12)