September 2011 ASPects Available Now

Our ASPects newsletter is sent to all ASP members each month. Back issues are available for searching and downloading on the ASP members’ website; there are now over 3500 pages of news, technical articles, how-to’s, marketing, and much more in the archive.
Here are this month’s articles, available to members of the Association of Software Professionals.

cover image
“Optimizing Your Purchase Page (Ideas to Sell More)”
by Jiri Novotny
I’ve focused on the trust, security, simplicity and ease of use in the previous part of the series. Today, I’m going to give you some ideas that can help you sell more, or cultivate word of mouth.
Upselling is the act of offering extra products or services during the product selection phase. Products that complement the primary product work best. You want to maximize the number of impulsive purchases; therefore, discounts help greatly when it comes to upselling, as do low-priced add-ons, or free stuff offered with the extra products… (page 1)

Trade Show Calendar
(page 2)

ASP News:
Quarterly Income/Expense Report Q2 online
(page 3)

“Sell More Software by Enhancing Your Credibility”
by Al Harberg
Credibility is all about making prospects and customers believe your sales message. Enhance your credibility, and you’ll sell more software.
   Jay Conrad Levinson, in his book Guerrilla Marketing Excellence, tells us that credibility is the sum of all of our marketing efforts. Confidence, Levinson argues, is the most important reason that people buy. If you’re credible, you’ll inspire confidence and you’ll get more sales than if you’re not credible. So, building your company’s credibility is an important component of your software marketing endeavors… (page 4)

“Any Backup in a Storm”
by Jerry Stern
What a week…. First, we had the biggest East Coast earthquake in 120 years, and now, we’re waiting for Irene. She’s a hurricane…
   I’ve previously written about what to backup for programmers in some detail. But how to backup is more of an issue in a storm. I’m not as concerned with archives or theft right now as I am with readability and portability. In case of an evacuation, I would want to be able to carry data with me, and know that if those backups aren’t readable, I’ve got more elsewhere… (page 6)

“Interview with Borland’s Technical Lead Evangelist”
by Jiri Novotny
Could you please quickly introduce yourself?
 I’m Andreano Lanusse, Technical Lead Evangelist for Embarcadero’s Developer Relations organization. I spend a great deal of my time with developers, both onsite and at conferences and user groups, to ensure the company’s tools meet the expectations of customers… (page 8 )

ASP Member News:
iMacros releases WebBrowser Control Replacement
ComponentOwl upgrades BetterListView (page 10)

News & Press Corner:
ESWC announces 2011 Software Conference
McAfee Survery Confidence in Online Retailers
CompTia studies Cloud Adoption Plans
Embarcadero Unveils FireMonkey (page 11)