The new January 2015 ASPectsissue is available for download for ASP members. There’s a new book review by Al Harberg, news from the Internet of Things, and I’ve written about a microISV product opportunity in business software.
January 2015 ASPects
Book Review: Can’t Buy Me Like
by Al Harberg
“If you are still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission,” Bob Garfield and Doug Levy explain, “you are doing things all wrong. Because the world has changed. A lot.”
We’re now in the Relationship Era. The authors believe that the important qualities for every company to have are authenticity, trust, loyalty, and pride. Fifty years ago, The Beatles sang that money can’t buy you love. Today, consumers are swamped with ad campaigns and marketing slogans. If Lennon and McCartney were writing the song’s title today, they might have chosen “Money Can’t Buy You Like”… (page 1)
Trade Show Calendar
ASP Annual Meeting Results: 2 Directors Approinted
Editorial: Software Opportunity for Business Apps
The Current State of the Software Business is… Ripe for New Competition.
by Jerry Stern
Business managers are getting fed up with broken cloud patchwork monsters. Business owners are grumbling while they pay for software that no longer arrives on a disk, no longer can have a second install for non-simultaneous use on a notebook, is non-transferrable, and requires online registration and bundling with cloud storage. These new program versions stop working if they’re not renewed, and sometimes just when they feel like it. They’re not cloud–these are programs installed locally, with cloud features and requirements, but they’re clumsy implementations of programs that aren’t as good as the previous product that shipped on a disk… (page 4)
News & Press Corner
Developing the Internet of Things: Building Connected Apps for the Kwikset Deadbolt (page 6)
Salesforce Delivers AppExchange Store Builder, Create a Fully Customizable App Marketplace (page 7)
2015 International CES to Host Largest Ever “Internet of Things” Showcase (page 7)