ISVCon Announces Seminar Info for July Software Conference

The 2012 Independent Software Vendor Conference (ISVCon), scheduled for July 13 – 15, 2012 at the Atlantis Casino Resort in Reno, Nevada, has announced information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

  • Accelerating the Flywheel by Rob Walling of Software by Rob – Author, blogger, and software entrepreneur Rob Walling discusses advanced techniques for building your software business and selling more of your applications.
  • SaaS: Challenge or Huge Opportunity? by Michael Ni of Avangate – Responsible for eCommerce company Avangate’s marketing strategy and affiliate network, Michael Ni will provide guidance on how software authors can smooth the transition from desktop/laptop development to selling software as a service (SaaS).

  • The Mobile Age: Your Strategies by Tom Beidle of Digital River’s MyCommerce division – Tom Beidle will explore trends in mobile products, consumer usage patterns, and revenue models for mobile software products.

  • Making Money with Microsoft by Patrick Foley of Microsoft Azure – Patrick will discuss new trends from Microsoft, including Windows 8, mobile computing, and making money on the cloud.

  • New Trends in Online Help by Alexander Halser of EC Software – The Help+Manual guy will provide software developers with information about setting up content navigation, using images and videos efficiently, the emotional aspects of help files, and much more.

Twenty-one presentations and seminars have been scheduled for the conference, and more will be added in June. For a complete list, visit
Sign up for the conference by June 30 to take advantage of ISVCon’s $425(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.
Continental breakfasts and lunches are included in the registration fee, so developers can network with fellow industry members throughout the day. There will be additional networking opportunities on Saturday night, as well as discounted tickets to a dinner and show. You can even sign up for a post-conference meeting on Monday July 16th with fellow attendees, and continue to share business-building ideas and develop relationships with other software professionals.
Previously known as the Software Industry Conference (SIC), ISVCon carries on a 20+ year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.
ISVCon is owned and run by The Association of Software Professionals. Sponsors for ISVCon 2012 include Microsoft, MyCommerce from Digital River, Avangate, FastSpring, the Association of Software Professionals, K Software, Emurasoft, and DAIR Computer Systems. Visit for more information about attending ISVCon 2012. Or visit to learn about sponsoring the conference.