Category Archives: ASPects

January 2015 ASPects: "Can't Buy Me Like" Review, Business Software Opportunity for microISVs

January 2015 ASPects
The new January 2015 ASPectsissue is available for download for ASP members. There’s a new book review by Al Harberg, news from the Internet of Things, and I’ve written about a microISV product opportunity in business software.


January 2015 ASPects

Book Review: Can’t Buy Me Like

by Al Harberg
“If you are still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission,” Bob Garfield and Doug Levy explain, “you are doing things all wrong. Because the world has changed. A lot.”
We’re now in the Relationship Era. The authors believe that the important qualities for every company to have are authenticity, trust, loyalty, and pride. Fifty years ago, The Beatles sang that money can’t buy you love. Today, consumers are swamped with ad campaigns and marketing slogans. If Lennon and McCartney were writing the song’s title today, they might have chosen “Money Can’t Buy You Like”… (page 1)
Trade Show Calendar
(page 2)
ASP News
ASP Annual Meeting Results: 2 Directors Approinted
(page 3)
Editorial: Software Opportunity for Business Apps
The Current State of the Software Business is… Ripe for New Competition
.
by Jerry Stern
Business managers are getting fed up with broken cloud patchwork monsters. Business owners are grumbling while they pay for software that no longer arrives on a disk, no longer can have a second install for non-simultaneous use on a notebook, is non-transferrable, and requires online registration and bundling with cloud storage. These new program versions stop working if they’re not renewed, and sometimes just when they feel like it. They’re not cloud–these are programs installed locally, with cloud features and requirements, but they’re clumsy implementations of programs that aren’t as good as the previous product that shipped on a disk… (page 4)
News & Press Corner
Developing the Internet of Things: Building Connected Apps for the Kwikset Deadbolt (page 6)
Salesforce Delivers AppExchange Store Builder, Create a Fully Customizable App Marketplace (page 7)
2015 International CES to Host Largest Ever “Internet of Things” Showcase (page 7)

October 2014 ASPects: Enchanted Objects & The Internet of Things

, Editor, ASPects
In the October 2014 ASPects, we have time management for app and software developers, the Internet of Things, and a WordPress security update. And it’s time for the ASP’s annual election of directors as well. This issue of ASPects is exclusively for members of the Association of Software Professionals.


October 2014 ASPectsContents, October 2014 ASPects
 
Call for Action
by Howard Sobel
It’s time for the ASP membership to find Directors and Officers. We need (4) Directors who can work well together in a group who are committed to solving some difficult problems… (page 1)
Call for Nominees
This is an official notice of the Annual Membership Meeting, as required by section 3.12 of the bylaws. The Annual Membership Meeting of the Association of Software Professionals will begin with a discussion period on Monday November 24, 2014, at 12:01 AM Eastern US Time… (page 1)
Trade Show Calendar
(page 2)
Directors’ Duties
by Dennis Reinhardt
The scope of an ASP director’s duties are developed to show what a director does and what a director accomplishes… (page 3)
Five Productivity Tips for Part-time Business Owners with Day Jobs
by Gianfranco Berardi
The biggest problem you face as an aspiring entrepreneur with a day job is a lack of time. I once estimated that if you took 24 hours and subtracted the hours you sleep, commute to and from the day job, work at the day job, eat meals, and perform routine hygiene tasks, you would be left with only four hours a day… (page 4)
WordPress Security Update, 2014
by Jerry Stern
WordPress 4.0 is out; if you haven’t updated your sites, get going and do it now. The new features improve security and media handling, and are worthwhile… (page 6)
Book Review: Enchanted Objects
Design, Human Desire, and the Internet of Things by David Rose
by Al Harberg
Too many software developers believe that desktop and laptop software are today’s news, and that software as a service (SaaS), cloud computing, and smartphone apps are the next major technology hot buttons. Truth is, SaaS, the cloud, iOS, and Android are all mature markets. The next big trend on the horizon is the Internet of Things. And it’s time for software developers to begin thinking about how they’ll be profiting from this new movement… (page 8 )
ASP Member News
Avangate Makes PerfectTablePlan Less Taxing (page 9)
PhotoToMesh V5 released by Ransen Software (page 9)
Data Recovery and Forensic Just Got Easier (page 10)
News & Press Corner
Google to Refund Consumers at Least $19 Million for Children’s Unauthorized In-App Charges (page 10)

March 2014 ASPects Online Now, Business 'Why', Tech vs Arty, Game Design Book

, Editor, ASPects
The March ASPects is online, for members of the Association of Software Professionals. Al Harberg writes about how the markets have changed when it comes to choosing whether to create products for the general market versus vertical markets. Gianfranco Berardi will simplify every business decision you make. And he has reviewed Tynan Sylvester’s book, Designing Games.


ASPects, March 2014
ASPects, March 2014
“The ASP’s New Public Web Site is Live!”
by Jerry Stern
The new ASP web site is up & running, mobile-enabled & responsive, and open for business now… (page 1)
Trade Show Calendar
(page 2)
ASP News:
Howard Sobel is PR Chair, Creation of an Officer Search Committee (page 3)
“How to Simplify Every Business Decision You Make”
by Gianfranco Berardi
If you’re like me, you might have gone into business for yourself with complete ignorance about how to do so. I remember reading a few books on bootstrapping and entrepreneurship and finding that they had a few common concepts… (page 4)
“Book Review: Designing Games by Tynan Sylvester”
by Gianfranco Berardi
Many people have tried to create a comprehensive definition of games but have failed. Most definitions are either insufficient in that certain games are left out, or they are too broad and encompass too much that are not games. In Designing Games, Tynan Sylvester writes that games are “an artificial system for generating experiences…” (page 7)
“Vertical Marketing Success Stories”
by Al Harberg
The opinion of most microISVs is that developers can maximize their profits by creating and marketing software that reaches as wide a market as possible. Truth is, you might make more money if you create niche applications that target very specific vertical markets… (page 8 )
ASP Member News:
“Digital River Releases White Paper on Proven Online Merchandising and Promotion Strategies” (page 10)
News & Press Corner:
White House: Answering the President’s Call to Strengthen Our Patent System and Foster Innovation (page 10)
“Microsoft Enters into New Global Partnerships in Fight Against Cybercrime” (page 10)
“FTC, FBI Warn Consumers About ‘Cryptolocker,’ A New Breed of Computer Malware” (page 11)
“Microsoft OneDrive Launches Worldwide” (page 11)