Category Archives: ASPects

September 2013 ASPects is Available, Annual Public Issue

The September ASPects is our annual public issue this year; it’s available for everyone to download–click on the cover to download the PDF file. ASP members get ASPects every month. This time, Al Harberg has written about how business software isn’t like home software. I talk about doorslam apps for web sites. And there’s industry news, trade events, and developer opportunities, as always.

 ASPects, September 2013
ASPects, September 2013

Do You Know What It Takes to Succeed in the Software Business?
by Gianfranco Berardi
Are you thinking about starting your own software business? Are you worried about unanswered questions regarding the process of doing so? Are you concerned about the risk?
   Invest in your success, and join the Association of Software Professionals today….(page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

Publishers Reap Benefits from Global PAD v4 Repository
by Joel Diamond
The PAD Specification v4.0 is nearly 9 months old and the community of publishers as well as download sites, software catalogs and other PAD support channels are already reaping benefits… (page 3)

Flying through hyperspace ain’t like dustin’ crops
by Al Harberg
In today’s troubled economy, a lot of microISVs who sell consumer software are trying to add a business application or two to their product mix. As Han Solo explained to Luke Skywalker in the first Star Wars movie, piloting the Millennium Falcon to another galaxy is not like flying a crop duster on the family farm. Similarly, developing and marketing a business application is not like developing yet another program for home users. Software developers who understand the differences between the two marketing challenges can do a better job of generating income with their new marketing focus. Here are some insights about what you might encounter as you move into the business software arena… (page 4)

Top 10 Mistakes Made When Hiring Freelancers
by Jim Coutu
When hiring freelancers, mistakes can be made at almost any turn. As an arbitrator who specializes in freelance projects, I have arbitrated over a thousand failed projects. Many times I have seen cases where someone hiring a freelancer made easily-correctable mistakes that caused their project to fail. Here are the top ten mistakes made when hiring freelancers… (page 5)

Don’t Build a DoorSlam!
An App is Not a Web Site

by Jerry Stern
I’ve been seeing annoying apps this year.A lot of them. Really, I should install an app for Sheetz? Really? Hello, it’s a gas station with hot dogs, and road-side billboards that tell me to install their app. Why?
   Some online blogs are calling these sites and apps doorslams… (page 9)

How to Get an Ultimate Perspective on Your Business
by Jiri Novotny
The best way to quickly gain a tremendous perspective on your business is to create a visual model of it…. (page 11)

Own the Software Sales Process
by Al Harberg
Take charge of the sales process if you expect to close a sale. That advice comes from Joe Girard, the world’s greatest salesman according to The Guinness Book of World Records. Much of the advice in Girard’s book How to Close Every Sale can be translated from Girard’s experience with face-to-face automobile sales into the realm of selling software on the Internet…  (page 13)

ASP Member News
DataNumen: Powerful, Affordable RAR Repair Software (page 14)
Popular “Allmyapps” Windows App Store to be based on PAD® v4.0 (page 14)

News & Press Corner
Amazon Appstore Now Accepting HTML5 Web Apps (page 15)
Amazon Launches Mobile Associates API (page 15)
Moving forward  (Steve Ballmer of Microsoft retires) (page 16)

August 2013 ASPects: WordPress Security, Marketing to Enterprise Customers

The ASPects for August is available to download for ASP members now. Al Harberg writes about selling in enterprise App stores. I tighten up WordPress security. And there’s industry news, trade events, and developer opportunities, as always.

ASPects, August 2013ASPects, August 2013

ISVCon News: New Speaker, Hotel Discount

Cutoff, Reno Events III, Videos & Registration
by Sue Pichotta
We’re excited to announce the addition of Mr. Ami Kassar, CEO of MultiFunding, to our speaker line-up. Mr. Kassar is a nationally-renowned leader in small business planning and lending, a frequent contributor to the New York Times Small Business blog, has been featured in a TedX Talk, and enjoys helping small businesses get ahead. Ami will be talking about financing for ISVs, with information on both traditional and non-traditional sources… (page 1)

Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)

ASP News
2nd Qtr Finacial Report posted. (page 3)
ISVCon Announces Seminar Topics (page 3)
September ASPects Will be Our Annual Public Issue (page 3)

Reducing the Attack Surface of WordPress
by Jerry Stern
WordPress is the most popular web authoring platform, and that means it’s the largest platform of opportunity for evil miscreant web-hacking dweebs. The recent mass-scale login attacks against WordPress sites are automated, and wormish–they infect a site, and use that site to infect more sites. There is no single fix; multiple approaches are needed, and if your site becomes a major target, it will go down from server load even if every hack fails.
   So, what can be done to reduce the problem? (page 4)

Maximizing Marketing Impact
by Al Harberg
Marketing is an investment, and not an expense. So says Jay Conrad Levinson in his book Guerrilla Marketing Excellence–The 50 Golden Rules for Small-Business Success.
   We shouldn’t try to market economically. It’s not about saving money. It’s about generating significantly more in profits than we spend on marketing, Levinson reminds us.With this in mind, Levinson has suggestions for saving money–suggestions that can help software developers deal with the difficult economy worldwide, and its effect on the software development industry. (page 6)

Selling Software to Enterprises
by Al Harberg
There’s a new marketing trend that will make it easier for microISVs to sell their software to corporations, nonprofits, and other enterprises. Or perhaps it will make it more difficult to close the sale. It’s too early to tell.
   The new trend is the enterprise app store… (page 8 )

ASP Member News
EzySoft Developments: Affordable Billing, Inventory, and Accounts Receivable Software (page 9)
Time Traveler, from Godot & Co (page 9)
Moonglow Software, Student Organizer v2. (page 10)
PopChar 6/Windows, from Ergonis Software (page 10)
Apparly, App Store (page 10)

News & Press Corner
McAfee Study of Mobile App Persmissions (page 11)
FTC on Advertisements vs. Search Results (page 11)
DISH Working with Mobile App Developers (page 12)
FTC Testifies to Congress on Patent “Hold-Up” (page 12)

July 2013 ASPects Online Now: Windows 8.1, Finding Good Customers, Time Management

ASPects for July is available now to ASP members. Al Harberg writes about keeping good customers. Gianfranco Berardi manages time in 15-minute blocks. And there’s an early review of the Windows 8.1 Preview for Developers.

ASPects, July 2013
ISVCon News: New Speaker, Reno Events II
by Sue Pichotta
We’re excited to announce the addition of Jessica Dewell as a speaker at ISVCon. Jessica is an internet marketer and experienced conference speaker. She was formerly with Digital River, and before that, RegNow… (page 1)
Trade Show Calendar
ISVCon, September 27-29, 2013 (page 2)
Windows 8.1 Consumer Preview: There’s Still No Start Button
by Jerry Stern
Dateline, June 27th: Today is the second day of Microsoft’s Build conference for developers in San Francisco…
The seminar has been promoted as the launch event for the developer community of Windows 8.1, also known as code name “Windows Blue…”  (page 3)

ASP News:
MOTION : Update PAD Rights, Requirements and Usage Guidelines (page 5)
ASP Hall of Fame Nomination Period Has Ended (page 5)
Finding Good Software Customers and Firing Bad Ones
by Al Harberg
New software developers try to get as many customers as possible. Over time, they realize that customer quality is more important than quantity. Here are some insights on how microISVs can find good software customers, and fire bad ones… (page 7)
Magical Software Adjacencies
by Al Harberg
Retail stores use magic to better merchandise their products and increase their sales. So says Paco Underhill, the author of Why We Buy–The Science of Shopping.
Underhill discusses techniques that managers of retail stores use to grab prospects’ attention. With a little creativity, microISVs can use many of these techniques to sell more software… (page 8 )
Accomplishment, 15 Minutes at a Time
by Gianfranco Berardi
As an entrepreneur, setting your own hours sounds freeing, but depending on your purpose, goals, and motivations, you might find it difficult to get things done… (page 9)
ASP Member News
Font Editor Supports OpenType Layout, Automatic Hinting, Web Open Font Format (page 11)
Real Time Logic Web Server Delivers Rapid Development of Dynamic Web Application (page 11)
Easily Record Audio fromYou Tube, Google Talk, Skype (page 11)
Organize your recipes with Home Cookin (page 11)
News & Press Corner
Walgreens App Developer Program (page 12)
Intellectual Property: A Key Driver of our Economy (page 12)