Category Archives: Events

ISVCon 2013 Preview: Conversations to Create More Customers by Jessica Dewell

ISVCon 2013 is in a few short weeks. Have you registered yet at
Below is a preview of Jessica Dewell’s session on conversations to create more customers, just one of the presentations filled with actionable information for software business owners at ISVCon 2013 in Reno, Nevada from September 27 – 29.

The Art of Prospect Conversations…without Mechanization!
Want to sell more of your product? Feel puzzled as to how new media (blogging, social media, video, etc.) fits into the business work flow? Then make sure to snag a seat at this ISVCon presentation!
Internet marketing offers minimal barrier to entry due to the low cost and wide variety of tools available, making the task much easier. As a result, more companies are marketing and selling more stuff online than ever before.
While websites are still a key part of a digital strategy, how we use our websites and other available online mediums determines business growth opportunity.
Copying competitor strategies doesn’t cut it anymore, especially for digital products, whether download or SaaS (Software as a Service).
Your business plan is a starting point. Now, set it aside…think back to your reasons for starting a company, building and supporting your products, and the spark that started the creativity – such elements are the WHY. Once identified, those form the basis for creating a complete digital strategy with which to support that business plan.
Just as important is HOW you conduct business. An active digital strategy reflects the business and product you’ve developed and want to sell. Every detail regarding pre- and post-sales support structure, and online communications, differs from every other firm.
Yes, you need social media, and perhaps even a blog. Being online 24/7 is overkill, though – there is a time and place for automation of content sharing. Again, what sets you apart from the competition is what you do differently.
You can’t automate relationships. So unplug that algorithm and listen up. There’s an ART to authentic, sales-producing conversations, both online and off, that will create more customers.
Check out the full description at See you there!

ISVCon announces seminar information for 2013 software marketing conference

isvcon-2013-independent-software-vendor-conferenceThe 2013 Independent Software Vendor Conference (ISVCon), scheduled for September 27-29, 2013 at the Atlantis Casino Resort in Reno, Nevada, has released information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

  • “Sell Software on Facebook” by Nico Westerdale of BitsDuJour – Can independent software vendors (ISVs) make money selling software on Facebook? Yes. More than half of the people in the US have Facebook accounts. Learn practical ways to build your fanbase, and create posts that generate traffic.
  • “Conversations to Create More Customers” by Jessica Dewell of Red Direction – Move more software customers through your company’s sales cycle by changing from reactive conversations (such as answering email inquiries) to proactive conversations (such as listening and starting conversations.)
  • “Growing your ISV business to Multi-Device with Mobile and Mac” by David Interstimone (David I) of Embarcadero – Discover how to increase software sales by supporting a mix of client devices, UI approaches, OS versions, and emerging form factors.
  • “Connected Apps: The New Normal” by Leyla Seka of – Learn to build and deploy connected apps as your software development business evolves from the desktop/laptop world to the cloud and mobile environments.
  • “33 High Tech Business Myths, and How They Can Hurt Your Company” by Gary Elfring of Elfring Fonts Inc. – Gain insights into distinguishing between valid business ideas and the myths, folklore, and misinformation that can hurt your company.
  • “Google AdWords – Winning the War and Making It Work” by Aaron Weiner of Software Promotions – Learn how recent AdWords changes will impact your account’s performance, and how you can overcome any problems.

Other seminar titles include:

  • Practical Roadmap to High Performing Websites
  • Secondary Offer Networks
  • The Cloud for ISVs
  • Avoiding Problems When Hiring and Working with Freelancers

Visit to read about new seminars that will be added during the summer.
Sign up for the conference by September 22 to take advantage of ISVCon’s $820.50(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.
Previously known as the Software Industry Conference (SIC), ISVCon carries on a 22 year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.
ISVCon is owned and presented by The Association of Software Professionals. Sponsors for ISVCon 2013 include FastSpring, Avangate, Tightrope Interactive, Software Promotions, Greentram Software, and The Association of Software Professionals. Visit for more information about attending ISVCon 2013. Or visit for information about sponsoring the conference.

ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference.

ISVCon2013 Logo (redesigned by Jerry Stern)
ISVCon, the Software Industry Conference,  is now opening sponsor registration for the 2013 conference.
Quick Links
About the ConferenceSponsorship OptionsBecome a Sponsor/Exhibitor
ISVCon 2013 will once again be held at the Atlantis Casino Resort Spa in Reno, Nevada.  The Atlantis, a 4-Star hotel, was recently awarded the prestigious 4-Diamond rating.  It has a beautiful, modern conference area, with a large, comfortable, and surprisingly quiet foyer overlooking the casino.  The property includes 9 restaurants and 10 lounges, and a cabaret with live entertainment.  It is also just a 10-minute ride from the Reno airport via the Atlantis’ free airport shuttle.
Reno is located in Northern Nevada, a wonderful area with lots to do both inside and outside of the casinos.  Reno is just 15 miles from the California border, and is a popular weekend vacation destination for Northern California residents.
New Dates, Days, and Options
ISVCon 2013 will be held September 27-29.  The conference will run for 2-1/2 days, Friday through mid-day Sunday.  We’re hoping to attract lots of new faces, given that Reno is within driving distance for San Francisco/Silicon Valley, and we are also planning to do considerable marketing.
Sponsorship Levels
Our existing Sponsorship levels, prices, and benefits received an update this year.  Our Silver Sponsorship is priced at $1299 and includes 2 free conference registrations;  our Gold Sponsorship is priced at $2599 and includes 4 free conference registrations and a free Sponsor Table; while our Platinum Sponsorship is priced at $4999 and includes 8 free conference registrations, and 2 free Sponsor Tables.  All sponsorships include many other benefits, please see our Sponsorship Options page for more information.
Also, we’ve added a new Sponsorship option this year!  Our new “MISV” sponsorship level was added by request, for those industry participants who don’t necessarily want to exhibit, but simply want to attend and show their support for the event.  This new sponsorship level is priced at just $599, and like our other sponsorship levels, it includes a variety of perks and benefits.  See our Sponsorship Options page for more information about this new sponsorship level.
Sponsor Tables Instead of Break Room Booths or Hospitality Suites
You may notice that instead of having “Break Room Booths” or “Hospitality Suites” we now offer the availability of Sponsor Tables.  These Sponsor Tables will be set up in the main foyer/break room area of the conference, which is located directly in the path of the session and lunch rooms… meaning that each and every conference attendee must pass through this area in order to get to any of the presentations, breakfasts, or lunches!  The break room is also where all the snacks and refreshments will be located, so the attendees will congregate there between events and sessions.  The Sponsor Table concept was added by request from previous sponsors, and will include tables and chairs rather than pre-defined “exhibit booth” style areas.  This area will be open for attendees during the entire conference schedule, and will also be part of the Welcome Reception and other special events during the conference.  Sponsor Table spaces are limited, and will be assigned on a first-come, first-served basis.
Your Sponsorship
Your sponsorship of ISVCon will help support this long-standing industry conference, and give you an opportunity to meet with both experienced ISVs and start-ups in a new, exciting, and professional setting.  The sooner you sign up as a sponsor, the sooner your logo/ad box will be displayed on the ISVCon website for visitors to see.  Early sponsorship also helps support the conference financially, and is appreciated.  And, early sponsorship allows you to receive primary placement for your Sponsor Table areas, which have limited availability and will be assigned on a first-come, first-served basis.
Please consider supporting ISVCon with your sponsorship.  To become an ISVCon sponsor, just follow the instructions at our Become a Sponsor page.  If you have any questions, please don’t hesitate to contact me.  I look forward to working with you.
Sincerely yours,
Rich Holler
Sponsor Manager, ISVCon
P.S.  Attendee registration is ongoing, so signing up for sponsorship right away will insure that your company logo/ad will be displayed on the ISVCon website as more attendees come to register.