Software as Holiday Gifts

software as holiday giftsSome software developers have experimented with enticing customers to purchase their software as gifts for friends, family members, and business colleagues. Most of these efforts have revolved around the year-end holidays.
Truth is, some microISVs can increase their sales by promoting their applications as gifts for all types of holidays.
Here are some 2010 numbers for US holiday gift spending. The figures were compiled by the National Retail Federation.

  • Winter Holidays – $462 (billion)
  • Mother’s Day – $16.3
  • Valentine’s Day – $15.7
  • Easter – $14.7
  • Father’s Day $9.8
  • Halloween $5.8

    – by Al Harberg, the Software Marketing Blog guy