How to Make a Million Dollars in Software
by Al Harberg, DP Directory
Instead of working 10 hours a day, work 16 hours a day. Work holidays and weekends. Eliminate distractions like friends, family, eating a balanced diet, exercise, and relaxation. You'll be sick and lonely. And rich.
Turn off the TV and Start Writing Your Press Release!
by Al Harberg, DP Directory, Inc.
If you're not sending press releases about your programs to the computer magazine editors, then you're not serious about selling shareware. Here's everything you need to know to start writing your press release now.
Marketing Budgets and Financial Controls
by Al Harberg, the Software Marketing Glossary guy
Of all the financial controls that software developers use to regulate their microISV companies, the most abused one is the marketing budget. Too many lazy marketers create their marketing budget first, and then create their marketing goals and objectives second–if at all.
Identifying and Internalizing your Audience
by Jess Dewell, Red Direction
Creating a new product is always challenging. Putting a business model and sales channels in place for the new offering is equally demanding, and also requires a different skill set.
Call Yourself! Are You Impossible to Reach?
Written by Jerry Stern, Editor, ASPects
Supervise your technology, it's what customers see. Look for communication road blocks: bad phone number, mail pages that no longer work, missing paper-mail addresses, full phone mailbox, generic service message, web pages that go nowhere or that display badly on browsers you don't use.