mISV Resources

These articles, and many more like them, are available to our members in our monthly newsletter, ASPects.

  • Marketing Articles
     

    • How to Make a Million Dollars in Software
      by Al Harberg, DP Directory
      Instead of working 10 hours a day, work 16 hours a day. Work holidays and weekends. Eliminate distractions like friends, family, eating a balanced diet, exercise, and relaxation. You'll be sick and lonely. And rich.

    • Turn off the TV and Start Writing Your Press Release!
      by Al Harberg, DP Directory, Inc.
      If you're not sending press releases about your programs to the computer magazine editors, then you're not serious about selling shareware. Here's everything you need to know to start writing your press release now.

    • Marketing Budgets and Financial Controls
      by Al Harberg, the Software Marketing Glossary guy
      Of all the financial controls that software developers use to regulate their microISV companies, the most abused one is the marketing budget. Too many lazy marketers create their marketing budget first, and then create their marketing goals and objectives second–if at all.

    • 5 Steps to Ascertain Who Your Product Benefits and How to Use That Information
      by Jess Dewell, Red Direction
      Sell Software by connecting the right group of people to your product. Build Character Customer Profiles to identify and target your customer base.

    • Identifying and Internalizing your Audience
      by Jess Dewell, Red Direction
      Creating a new product is always challenging. Putting a business model and sales channels in place for the new offering is equally demanding, and also requires a different skill set.

    • Call Yourself!
      Are You Impossible to Reach?

      Written by Jerry Stern, Editor, ASPects
      Supervise your technology, it's what customers see. Look for communication road blocks: bad phone number, mail pages that no longer work, missing paper-mail addresses, full phone mailbox, generic service message, web pages that go nowhere or that display badly on browsers you don't use.

  • Technical Articles
     

    • Get Localized and Start Selling in Other Countries
      by Amir Helzer, Onthegosoft
      When we say 'translation', we mean "take a text written in one language and convert it to another." Localization is a bit wider. It means: adapting to the conventions of a different country. This begins with the language, date, currency, and numbers format, but may go much deeper. Localization might include changing your sales message to adapt to different cultures and even changing the way you approach potential customers.

    • What to Localize in Software
      by Markus Kreisel and Renate Reinartz
      Last time, we talked about what you should localize in order to sell in other countries. Except for translating the text to the language of that country, there are quite a few other items that need to be localized. Probably not every item applies to everyone, but if you go through this shopping list, you'll probably discover a few things you forgot to localize in your application or website.

    • Consolidating Page Requests to a Single Preferred Domain for SEO
      By Chris Maresco President, CAM Development Consolidating all variations of page requests on your website to a single preferred format is fairly simple to do, makes tracking easier, helps SEO and reduces the possibility of a duplicate content penalty. Additionally, redirecting all requests to https can further benefit SEO and provide your visits with more security.

    • Optimizing your installer (Basics)
      by Jiri Novotny
      The installer of your software application is an integral part of your product. It is the first thing the user sees, and yet, it is often overlooked. First impressions matter, and more importantly, if installing your software isn't as easy as possible, you are losing installs, potential customers and revenue. When it comes to installers, what should you try to improve?

  • Business Articles
     

    • Who Owns The Code?
      by Chris Shiplett, Attorney, Erik M. Pelton & Associates
      Re-usable code is a key component of any developer's toolkit, and creating and owning re-usable code is a critical step in the process of creating a profitable software development business.

    • If No Independent Developers Are 100 Times Smarter Than You, Then Why Do Some Get 100 Times the Results?
      by Steve Pavlina, CEO, Dexterity Software
      Several months ago I decided to conduct an informal but lengthy study of successful software businesses. The primary question I asked was this: Why are some software developers more successful than others? I looked at dozens of software businesses with sales ranging from only a few hundred dollars a year to those with sales of over one million dollars a year. This article summarizes the absolute best of what I learned.

    • How Important is a Copyright Notice
      by Nelson Ford
      Your copyright notice should look something like this:
      DISKCAT © 1996,1997 NELSON FORD ALL RIGHTS RESERVED.

    • Choosing a Price for Your Program
      Underpricing:
      If someone doesn't need a program, the fact that you may have grossly underpriced it is not going to induce them to buy.
      Overpricing:
      Users don't care if you "really need the money" or if you spent 10,000 hours on the program. They care about THEIR needs and the costs and alternatives for filling those needs. The two keys to pricing a program are the cost of alternatives and the value to the user.

    • How to Name an App, a Program, a Company, or a Service
      by Jerry Stern, Editor, ASPects
      Trademarks, Language Issues, and Making your Product Searchable
      OK, it’s pretty obvious, right? Name your program, memorably, so that people will have an idea of what it does, but with a name that you can use. Right? Well, that’s not easy. As webmaster on two download sites, I see thousands of new product names, and some of them are, well, illegal. Others are meaningless, or dated, and others will never, ever, be found in a search. Let’s cover each of those areas.

    • How to Make Your Website Visitors Actually Read Your Copy and Care
      by Jiri Novotny, Dextronet
      According to Harvard research, there are four main learning styles. The learning styles are: Why, What, How, and What-If....
      The people with the “what” learning style are looking for the hard facts. They want to know all the history, all the philosophy, all the facts and hard data behind something. They want as much information as possible. They want to have the “whole” picture. They want the theory. They are the academics. They want to see the whole process and system, and how it all fits together.

  • Book Reviews

    • Write Better, and Sell More Software
      by Al Harberg, DP Directory
      You''ll sell more software if you improve your writing. Well-written sales presentations are easier to read, easier to understand, and more effective in closing the software sale.