by Jess Dewell, Red Direction Sell Software by connecting the right group of people to your product. Build Character Customer Profiles to identify and target your customer base.

Written by Jerry Stern, Editor, ASPects Supervise your technology, it's what customers see. Look for communication road blocks: bad phone number, mail pages that no longer work, missing paper-mail addresses, full phone mailbox, generic service message,...

by Al Harberg, DP Directory Instead of working 10 hours a day, work 16 hours a day. Work holidays and weekends. Eliminate distractions like friends, family, eating a balanced diet, exercise, and relaxation. You'll be sick and lonely. And rich.

by Jess Dewell, Red Direction Creating a new product is always challenging. Putting a business model and sales channels in place for the new offering is equally demanding, and also requires a different skill set.

by Al Harberg, the Software Marketing Glossary guy Of all the financial controls that software developers use to regulate their microISV companies, the most abused one is the marketing budget. Too many lazy marketers create their marketing budget first,...

by Al Harberg, DP Directory, Inc. If you're not sending press releases about your programs to the computer magazine editors, then you're not serious about selling shareware. Here's everything you need to know to start writing your press release now....