by Al Harberg, DP Directory You''ll sell more software if you improve your writing. Well-written sales presentations are easier to read, easier to understand, and more effective in closing the software sale.

 

Underpricing: If someone doesn't need a program, the fact that you may have grossly underpriced it is not going to induce them to buy. Overpricing: Users don't care if you "really need the money" or if you spent 10,000 hours on the program. They care...

by Nelson Ford Your copyright notice should look something like this: DISKCAT © 1996,1997 NELSON FORD ALL RIGHTS RESERVED.

by Jiri Novotny, Dextronet According to Harvard research, there are four main learning styles. The learning styles are: Why, What, How, and What-If.... The people with the “what” learning style are looking for the hard facts. They want to know all...

by Jerry Stern, Editor, ASPects Trademarks, Language Issues, and Making your Product Searchable OK, it’s pretty obvious, right? Name your program, memorably, so that people will have an idea of what it does, but with a name that you can use. Right? W...

by Steve Pavlina, CEO, Dexterity Software Several months ago I decided to conduct an informal but lengthy study of successful software businesses. The primary question I asked was this: Why are some software developers more successful than others? I...

by Chris Shiplett, Attorney, Erik M. Pelton & Associates Re-usable code is a key component of any developer's toolkit, and creating and owning re-usable code is a critical step in the process of creating a profitable software development business....

 

by Jess Dewell, Red Direction Sell Software by connecting the right group of people to your product. Build Character Customer Profiles to identify and target your customer base.

Written by Jerry Stern, Editor, ASPects Supervise your technology, it's what customers see. Look for communication road blocks: bad phone number, mail pages that no longer work, missing paper-mail addresses, full phone mailbox, generic service message,...

by Al Harberg, DP Directory Instead of working 10 hours a day, work 16 hours a day. Work holidays and weekends. Eliminate distractions like friends, family, eating a balanced diet, exercise, and relaxation. You'll be sick and lonely. And rich.

by Jess Dewell, Red Direction Creating a new product is always challenging. Putting a business model and sales channels in place for the new offering is equally demanding, and also requires a different skill set.

by Al Harberg, the Software Marketing Glossary guy Of all the financial controls that software developers use to regulate their microISV companies, the most abused one is the marketing budget. Too many lazy marketers create their marketing budget first,...

by Al Harberg, DP Directory, Inc. If you're not sending press releases about your programs to the computer magazine editors, then you're not serious about selling shareware. Here's everything you need to know to start writing your press release now....

 

By Chris Maresco President, CAM Development Consolidating all variations of page requests on your website to a single preferred format is fairly simple to do, makes tracking easier, helps SEO and reduces the possibility of a duplicate content penalty....

by Amir Helzer, Onthegosoft When we say 'translation', we mean "take a text written in one language and convert it to another." Localization is a bit wider. It means: adapting to the conventions of a different country. This begins with the language,...

by Jiri Novotny The installer of your software application is an integral part of your product. It is the first thing the user sees, and yet, it is often overlooked. First impressions matter, and more importantly, if installing your software isn't as...

by Jiri Novotny If you are currently not doing uninstall surveys, this article might make you reconsider. What is an uninstall survey? It is a form that users who uninstall your software are asked to fill and submit, and the results are sent to you....

by Markus Kreisel and Renate Reinartz Last time, we talked about what you should localize in order to sell in other countries. Except for translating the text to the language of that country, there are quite a few other items that need to be localized....