Underpricing: If someone doesn't need a program, the fact that you may have grossly underpriced it is not going to induce them to buy. Overpricing: Users don't care if you "really need the money" or if you spent 10,000 hours on the program. They care...

by Nelson Ford Your copyright notice should look something like this: DISKCAT © 1996,1997 NELSON FORD ALL RIGHTS RESERVED.

by Jiri Novotny, Dextronet According to Harvard research, there are four main learning styles. The learning styles are: Why, What, How, and What-If.... The people with the “what” learning style are looking for the hard facts. They want to know all...

by Jerry Stern, Editor, ASPects Trademarks, Language Issues, and Making your Product Searchable OK, it’s pretty obvious, right? Name your program, memorably, so that people will have an idea of what it does, but with a name that you can use. Right? W...

by Steve Pavlina, CEO, Dexterity Software Several months ago I decided to conduct an informal but lengthy study of successful software businesses. The primary question I asked was this: Why are some software developers more successful than others? I...

by Chris Shiplett, Attorney, Erik M. Pelton & Associates Re-usable code is a key component of any developer's toolkit, and creating and owning re-usable code is a critical step in the process of creating a profitable software development business....